The Victoria and Albert Museum is the world’s leading museum of art and design based in Cromwell, London. Currently they are running an exhibition called ‘Undressed: A Brief History of Underwear” and Hotmilk was selected as the only nursing brand to feature at the exhibition. The exhibition discovers the fascinating and sometimes controversial story of underwear design from the 18th century to the present day. It also explores the intimate relationship between underwear and fashion and its role in moulding the body to a fashionable ideal, with cut, fit, fabric and decoration revealing issues of gender, sex and morality (Victoria and Albert Museum).
Hotmilk has transformed the maternity and nursing industry with nursing lingerie that is not only desirable and sexy, but also very practical and comfortable. We were thrilled the Museum wanted to feature our lingerie in their exhibition and knew it would be an incredible way to show our love and passion for an industry that has advanced so much over the decades says Hotmilk Director Angle Sloan. Our Show Off Daydream bra and knicker set was featured, made from a vintage print fabric to show how beautiful nursing lingerie is today.
Our designer, Wendy was in London recently while the exhibition was on and of course it was top of her list as a must see. She was absolutely blown away by the exhibition and was encapsulated by how the design and technology of lingerie has changed over the decades. Wendy left the exhibition feeling overwhelmed and inspired. Be sure to keep an eye out for upcoming collections as this inspiration will lead to more incredible Hotmilk lingerie.
The Undressed exhibition runs until 12th March 2017 at the Victoria and Albert Museum. Let us know if you spot Hotmilk's Show Off Daydream bra and knicker set if you go.
More details on the exhibition can be found here.